Campaign Introduction

Continuing with the trend of launching innovative campaigns and the legacy of “Have a break, have a KitKat”, Nestlé KitKat launched it’s “My Travel Break” campaign back in 2017. The aim of the new campaign was to give a relaxing break to it’s consumers by introducing the lesser known Indian travel locations to bring a fresh enchanting travel experience to life.

Nikhil Chand, general manager, chocolate and confectionery, Nestlé India said, “The idea behind our latest campaign ‘My Travel Break’ is to celebrate the richness of experiences that India has to offer, and bring these right to our consumers’ hands”.

First Edition – 2017

As a part of the campaign, a series of four videos were launched in the first edition capturing and showcasing the serene beauty of the wonders of India. Each 15 second video was a unique experience for it’s consumers promising a relaxing and enchanting virtual travel break.

Select Nestlé KitKat packs were re-designed with picture postcards from interesting Indian locations, such as Valley of Flower, Alleppey, Puducherry, and Nubra Valley.

Second Edition – 2017-18

With the second edition, the brand further added to the digital taste of the consumer with 360 degree virtual immersive travel experiences- a first in FMCG category.

Also, in 2018, KitKat launched a special travel break pack showcasing immersive lesser known travel locations of Goa. In addition to this, Nestlé India joined hands with Goa Tourism and Drishti to help improve tourist experiences at the beaches by training lifeguards, cruise crew, beach cleaning staff and watersport operators across the state of Goa. 

Third Edition – 2019

The third edition of My Travel Break campaign came up with 12 unique locations and a strategy to focus on the 3 passion points today’s young travelers usually look at- unique experiences, insta-worthy locations, local authentic food, and shopping destinations. Based on the passion points of, the new KitKat packs were designed to share the ratings of 12 unique locations. 

As an extension of this unique campaign, the brand partnered with Tripoto, the independent community platform for travel, to share awareness among youth about the different offbeat locations in India. Through the KitKat micro-site on Tripoto, travelers could access the details of interesting travel destinations within India. The consumers could also log on to Facebook for more information on these parameters along with practical travel advice.

The Fourth Edition

Every head turns around whenever we see or hear the word “travel” and KitKat’s “My Travel Break” has been giving us the perfect motivation to just pack our bags and explore the beauty of India. The consecutive 3 editions of this campaign has kept us waiting to see what the brand has to unroll for the next edition and we cant wait to experience more of “My Travel Break”.

Stay tuned for our next post to know more about the new edition of My Travel Break.